My work is about human insight.
I've not had a traditional career: I’m a researcher and brand strategist, with training in landscape architecture.
What connects all of my work is human insight and co-creation: by understanding what lies behind behaviours and motivations and co-creating with each other, we’re more likely to find solutions that stick. And that make a positive contribution to the world around us.
Projects featured on this website are a mixture of personal ones and work carried out with, and on behalf of, other organisations.
anna.odedun@gmail.com
Research, strategy, and insight professional with 15 years’ of global experience.
Creative practitioner, with design training, and a full toolkit of qualitative research techniques.
Work History
Current position
Head of Knowledge
FUTURE OF LONDON
2019-2020
Assistant Landscape Architect
groundwork
2017-2019
Research & Strategy
freelance
2015-2017
Research Director
stripe partners
2014-2015
Research & Strategy
FREELANCE
2008-2013
Senior Consultant
Promise (now c-space)
2006-2008
Graduate Training Scheme
jwt
Papers, presentations & awards
Guest lecturer - University of Manchester (2021 & 2022)
Shortlist - Waltham Forest Making Places (2019)
Shortlist - Landscape Institute Awards (2019)
Winner - overall portfolio UEL showcase (2019)
Winner - MRes Arch UEL showcase (2019)
Presentation - ‘Posters in Parliament’ (2019)
Paper presented - ABC conference, UK (2018)
Shortlist - London Festival of Architecture (2018)
Presentation - ThinkUP conference, UK (2013)
Presentation - MCPC conference, USA (2011)
Presentation - KGS conference, Belgium (2009)
Best newcomer - MRS Awards (2008)